Social intelligence is an incredible tool that allows companies to take advantage of the exponential growth in social media networks, so as to establish a strong, effective and result-oriented marketing campaign. This basically helps in creating an actionable plan by understanding the present scenario of the market, products, consumers, competitors and influencers.
Due to its wide range of applications, the social media listening platform has evolved to be a much-needed component for every company. The trends evaluated from SI can lead to the development of marketing strategies, socio-psychological advertisement and other tactics.
How To Use Social Intelligence Effectively?
The SI has the ability to revolutionize your business when you use it for
- Consumer in-sights
The behavior of a customer, such as likes, dislikes, attitudes and interests and actions, can be aggregated with the help of SI from reputed media intelligence platform. This can be used for the brand, its marketing and making the product team realize what and where a message to such customers can be sent. At the same time this can act as a path to explore those potential customers who were earlier unknown. Many a times, such newly identified networks can add a new dimension to the overall marketing strategy.
- Purchase Path
The evaluated data let’s you have an in-depth understanding about the factors that influence the decision making of a consumer towards their purchase. Through this product-to-purchase path can be derived, making the marketers realize those triggers that have positive impact on the mind of buyers. This will result into effective, smarter and relatable marketing according to audience, message and channel.
- Product Development
There are several companies that have adapted themselves to SI so as to know more about the markets in which they are about to enter. Through this you are aware of the competitive landscape, features, products and unmet needs of customers along with the decisions that can be beneficial for product development. This mitigates the risks involved and ensures that you are able to drive innovation effectively https://en.wikipedia.org/wiki/Media_intelligence.
- Media Planning
Gone are those days, when marketers used to analyze the customers based only on their interaction with service or products. As now with SI they are able to explore the interests, needs, hobbies and dislikes that would bring much more efficacy to their marketing campaigns. So, with this you can identify those channels that are best meant for your service or products.
- Competitive Analysis
You are not alone in the race of becoming one of the best companies in the world, there are many, who are parts of this run. And SI can help you trace their progress and strategies. This knowledge can even help you in making your company better from the rest.